Website Performance

Your website or web application is either your shop window or a core part of your business. It is important it performs well, as this can make or break your business. After all, it can cost a lot of money, time and effort to get users on your system in the first place. 

Everyone wants a system that performs well. But what does that mean? For us, improving your website performance means giving you a system that:

• Is intuitive - why spend a huge amount of money and effort bringing users to a site that is hard to understand or doesn't engage with the user in the right way?
• Is fast - slow systems can turn users off straight away, as well as give you lower rankings in search results

Whilst these two points sound very simple. They are often anything but simple. Many large brands (think Amazon and Google, amongst others) spend millions each year constantly aiming to improve the performance of their websites and systems. Why? Because it brings the results.

Everything we do is focused on results. Whether it's increasing online revenue through improved conversion rates or solving technical challenges to improve search visibility, our goal is to help your website perform at its best.

When it comes to growing revenue, subscriptions, or sign-ups, there are two paths: drive more traffic or convert more of the traffic you already have. Acquiring users, especially through paid channels, can be costly. That’s why we place a strong focus on conversion rate optimisation (CRO), ensuring you get the most value from every visitor.

For businesses that rely on organic search, performance and technical health are critical. Meeting Google’s Core Web Vitals is no longer optional; it’s a must. We work directly with businesses and SEO agencies to identify technical issues and implement solutions that ensure the site is search-ready.